Description

• Why protect rare and endangered species? Protecting the world's species and their habitats lies at the heart of WWF's mission to conserve the earth's biodiversity and was the prime reason for the organisation's establishment in 1961. Whilst important in their own right, species are also critical for maintaining the fundamental balance of ecosystems. As charismatic icons, they also provide unique opportunities for promoting and communicating critically important conservation and environmental issues. WWF-UK At WWF-UK our goals are: to reduce threats - such as wildlife trade and habitat loss - to wild populations of 12 'flagship' species groups: Chimpanzee Elephant (Asian and African) Giant panda Golden lion tamarin Hawksbill turtle Humpback Whale Iberian lynx Mountain gorilla Orang utan Rhino (black, Sumatran, Javan and one-horned) Snow leopard Tiger to ensure wildlife trade does not threaten additional selected wild populations of plants and animals - including the musk deer, sharks, sturgeon, Tibetan antelope and mahogany.

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